Edouard Heuer was passionate about precision. When he founded his workshop in St. Imier, Switzerland in 1860, he had only one goal...taking time measurement to greater heights. He decided then to direct his watch-making efforts toward sport watches in general, and chronographs in particular. Since then, TAG Heuer has always been at the forefront of watch-making design and technology. For 141 years, TAG Heuer has confirmed its original idea to produce watches that constantly push back the frontiers of precision, reliability and aesthetics. That is why the TAG Heuer philosophy is symbolized by the slogan “Swiss Avant-Garde since 1860.”
Visit the official Tag Heuer Website for more information.